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Claro Pay

Claro Pay was created to provide Claro users with a secure, accessible mobile platform for loans and financing. The goal was to integrate financial services
into the brand’s ecosystem, promoting digital inclusion, financial autonomy, and expanding Claro’s digital offerings to boost user engagement and loyalty.

Iconography — Claro mondrian [https://mondrian.claro.com.br/icons]

Design Process

The design process followed a user-centered, iterative approach based on the double diamond model. It began with research and benchmarking, followed by
user journey mapping, persona creation, and flow design. Prototypes were tested and refined with real users. The interface prioritized clarity, accessibility,
and trust, aligning with Claro’s visual identity to deliver a consistent and intuitive experience.

Design System — preview

Featured Screens

Result

The final product delivered a clean, intuitive, and mobile-first experience, guiding users smoothly from simulation to loan approval. The flow was optimized
for conversion, minimizing friction and supporting users with low digital literacy. Claro Pay met its goals while elevating the standard for financial service
design in the telecom sector.

Some Frames

Credits

My role:

UI/UX Design, Motion UI, Iconography

Production:

Claro Brazil

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