Design Process

The Motorola Edge project followed a strategic design process to translate the device’s innovation and high performance into a sophisticated digital experience. The initial phase involved in-depth research on the target audience and market benchmarks, ensuring an approach aligned with user expectations and the brand’s identity.

Concept and Elements

The visual design was crafted to convey the elegance and advanced technology of the Motorola Edge, featuring a dynamic aesthetic, smooth transitions, and modern graphic elements that enhance the sense of immersion.

Result

Continuous validation ensured precise refinements before the final implementation, which was carried out in collaboration with developers to maintain fidelity to the original concept. The result is an engaging digital experience that reflects the innovation and premium design of the Motorola Edge.