Motorola One
The Motorola One project followed a user-centered design process, combining research, ideation, prototyping, and validation to deliver an intuitive and impactful digital experience. The initial phase involved an in-depth analysis of the target audience's needs, market trends, and Motorola’s guidelines, ensuring strategic alignment. Usability studies and benchmarks helped define the key differentiators of the experience.
Color guide
Interface — menu panels
About the project
Based on this research, detailed wireframes were created to structure the user journey and validate flows before the visual phase. Interactive prototypes enabled early testing, ensuring efficiency and smooth navigation. The visual identity was developed in line with Motorola’s global design language. Microinteractions and animations added dynamism and reinforced usability.
Iconography — emoji's
Iconography - principal
Typography
Principal main screens
Principal internal screens
Intro screens
Final result
Finally, the design was validated through iterative testing, refining details to optimize the experience. Collaboration with developers ensured interface fidelity in the final delivery, resulting in a sophisticated digital product aligned with both brand expectations and user needs.
Journey
Credits
Production:
Motorola
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