Design Process

The Motorola Razr project was developed through a design process focused on innovation and user experience, emphasizing the iconic identity of the product in a sophisticated digital environment. The journey began with in-depth research on the target audience, exploring expectations and behaviors to create an experience aligned with the device’s premium proposition.

Insights and wireframes

Interactive prototypes enabled early testing, guaranteeing an intuitive and engaging experience. The visual design was carefully crafted to reflect the modern and futuristic aesthetics of the Razr, incorporating sleek graphic elements, subtle animations, and smooth transitions that enhance the sense of exclusivity.