Samsung Rio

Samsung
Meta Quest Application

Iconic destinations that will guide you through the most iconic city in Brazil

Official Samsung VR Application released for Rio Olympic Games. The interactive landscape then allows users to learn more about principal places in the city.

Brand Creation — Identity

Design Process

The project aimed to promote the Olympic Games in Rio de Janeiro. The design process began with studying the city's cultural landmarks and visual context. The design integrated key elements that captured Rio’s essence, while embedding virtual reality videos at strategic locations for an immersive experience.

Intro application

Splash loading with logo

A invitation to fly over the Rio

The idea was to showcase the event within the Olympic city, leveraging immersive visual and auditory elements. A dedicated filming team produced multiple 360-degree videos highlighting key strategic locations.

Scene front camera

Scene — Color and Lighting Study

Iconography

Result

The UX/UI approach emphasized accessibility and user experience in virtual reality, ensuring smooth scene transitions and strategically placed interactive elements for effortless exploration.

Map Scene

Credits

My role:

UI Design, 3D Modeling, Brand identity, Motion

Production:

Samsung Brazil